Welcome to Travel Trends 2027
Travel. Better spent.
In 2027, travellers are redefining what it means to spend well.
Travel has always promised an escape. But next year, travellers will choose trips that better reflect how they want to live.
From swapping screen time for silence to investing in experiences that leave a longer-lasting impression, 2027 is all about finding greater value, not just in what’s spent, but in what’s brought home.
Drawing on Skyscanner search data and insights from 1,000 UAE travellers, this report explores the biggest trends in travel shaping the year ahead.
Why us?
A world leader in travel
Travel Trends combines Skyscanner’s proprietary search data, insights from more than 28,000 travellers worldwide and contributions from trusted industry partners to reveal the behaviours shaping travel and tourism this year.
The trends explore not only where travellers are going, but why travel patterns are changing. New routes opening up and a growing choice of places to stay are making more destinations accessible and helping to bring prices down in some locations.
As a world leader in travel, Skyscanner searches billions of prices across flights, stays and car rentals every day on our app and website, helping travellers book their next trip with ease and confidence.
The 2027 trends
The Cult Souvenir Trend
From There, Not Online
The best keepsakes are the ones you have to travel for.
Planning highlights
2027 UAE traveller snapshot
Our survey of 1,000 UAE travellers reveals what people are planning next year:1
will visit historical attractions
will explore a museum or gallery
will bring home a souvenir
will attend music festivals or carnivals
will unplug and disconnect
Bryan Batista
CEO of Skyscanner
“Travel is entering a new era”
“As people become more intentional about how they spend their time and money, they’re making different choices about where they go, how they book and what creates lasting value. They’re prioritising meaningful experiences over material possessions, seeking confidence in every booking decision, and, in some cases, using AI during the planning process. At the same time, geopolitical instability is making travellers more conscious of risk, increasing the importance of trusted information, flexibility and transparency.
This year’s Travel Trends report explores the forces shaping traveller decisions. It reveals a traveller who is more deliberate, more discerning and increasingly seeking trusted recommendations to book with confidence.
For the travel industry, that presents a clear opportunity: combine intelligent technology with reliable guidance, transparent pricing and exceptional experiences to help people get more from every journey.”
Trending Destinations
The places on the rise for 2027
Sought-after destinations with the biggest rise in searches.
Best Value Destinations
Big airfare drops paired with better value stays
Where savvy spenders can make their budgets stretch further.
Horizons – The Future of Travel
Looking ahead to what’s next
From confidence in AI to popular search filters, travel habits and behaviours are changing.