gym-cation
The Active Trend
Health and fitness travel is inspiring people to seek out destinations where staying active is as easy as sightseeing, whether that’s in a hotel gym, on a local running route or at a neighbourhood Pilates studio.
Travel and wellness
insights
89% of Millennials are more likely to book a hotel with a nutritious breakfast
Almost half of travellers prioritise hotels with gyms
“Fitness is increasingly something travellers take with them on the road”
Year-on-year increase in video views featuring #Wellness Retreat
88% of travellers are more likely to book a hotel which offers a nutritious breakfast. This rises to:
47% of travellers prioritise hotels with on-site fitness facilities, rising to:
The number of ClassPass users booking wellness reservations outside their home location has increased by over 100% in the past two years.2
15% of active ClassPass users have booked a fitness class outside their home location.3
The top 5 fitness genres ClassPass users book outside their home locations:4
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+42%
Pilates
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+16%
Yoga
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+15%
Strength training
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+7%
Cycling
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+4%
Barre
The top 5 ClassPass destinations where travellers book fitness and wellness activities:5
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USA
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USA
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United Kingdom
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USA
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USA
Kristin Heintz
SVP, International at Playlist
“I booked with just a tap and it was a great way to get ahead of jet lag and start exploring the neighbourhood around me”
“Fitness is increasingly something travellers take with them on the road. From July 1, 2025 – June 30, 2026, 15% of active ClassPass users booked a fitness class outside their home location, and this percentage has steadily increased across the past three July–June periods. Our users are building movement and recovery into their trips the same way they’d plan a great dinner reservation.
My best tip is to open the ClassPass app as soon as you land – you’d be amazed at how many great studios there are all around the world. Earlier this year I took the 19-hour direct flight from NYC to Singapore; I opened the ClassPass app right after checking into my hotel and saw a highly-rated megaformer class starting in just 45 minutes right across the street. I booked with just a tap, and it was a great way to get ahead of jet lag and start exploring the neighbourhood around me.”
- Data compares global hotel redirects on Skyscanner using the ‘fitness centre’ filter between January and June 2026 and the same period the previous year. ↩︎
- The number of ClassPass users booking wellness reservations outside their home location increased by over 100% in the past two years.* • Based on internal ClassPass booking data for subscribers and trialers, comparing the number of bookings in the period July 1, 2023–June 30, 2024 to the number of bookings in the period July 1, 2025–June 30, 2026. ‘Home location’ is the metro tied to a user’s plan. Bookings include late cancelled and missed bookings. ↩︎
- July 1, 2025–June 30, 2026 – 15% of active ClassPass users booked a fitness class outside their home location. ↩︎
- Based on internal ClassPass booking data for subscribers and trialers, including late-cancelled and missed bookings. “Home location” refers to the metro tied to a user’s plan; “home country” refers to the country tied to a user’s plan. ↩︎
- The top 5 fitness class genres ClassPass users booked outside their home locations from 1 July 2025 – 30 June 2026. ↩︎
- TikTok search data comparing April 2025 with April 2026. ↩︎
- TikTok search data comparing April 2025 with April 2026. ↩︎
- TikTok search data comparing April 2025 with April 2026. ↩︎